How to Get Your Google Review Link

You need a Google Business Profile for your business, and you need to be signed in with a Google account that owns or manages it. If you have not claimed your profile yet, search for your business on Google or Maps and follow the prompt to claim or add it. Google will ask you to verify that you run the business before you can manage reviews.

The link usually looks like g.page/r/ followed by a code and /review. Keep a copy in your notes so staff can find it quickly.

1. Sign in to the Google account that manages your Business Profile.
2. Search for your business name on Google, or open the Google Maps app. Your profile management panel appears for accounts that manage it.
3. Choose the option to ask for reviews. Depending on the screen, it is labelled “Ask for reviews” or “Get more reviews”.
4. Google shows a short review link. Copy it, or use the share buttons to send it straight to WhatsApp or email.

If you cannot see the review option, you can build a link yourself. Every place on Google Maps has a Place ID. Look up your business with Google's Place ID Finder in the Google Maps Platform documentation, copy the ID, and add it to the end of this address: search.google.com/local/writereview?placeid= followed by your Place ID.

Opening that address in a browser should show the review form for your business. Test it before you share it anywhere.

• Open it on a phone where you are not signed in as the business, so you see what customers see.
• Check the business name, address and photo on the form match your branch.
• If you have several branches, make sure each link belongs to the right one. Each location has its own profile and its own link.

Share it in WhatsApp messages after a delivery, appointment or stay. Print it as a QR code on bills and takeaway bags. Add it to your email signature and to the contact page of your website. And for the counter, put it on an NFC review card, so customers can tap instead of typing or scanning.

If you order the NOTMADE Google Review NFC Card, this is the link you share with us before dispatch. We programme it onto the card, and every tap opens your review form.

Send the link to all customers, not only the ones you expect to be happy, and do not attach discounts or gifts to it. Google's policies prohibit incentivised and selectively requested reviews, and those reviews can be removed from your profile.